A Runway to Sustainability : How technology and the natural environment is affecting SAA
Organisations operate in a global challenging and fast changing world. The challenges present opportunities that required quick response from companies to remain competitive, profitable, and sustainable in a long run. For the organisation to survive need to understand and respond to certain factors like technology and environment which are one of FTI`s force factor theory that affect the businesses. SAA exist in environment which influences what they do, regulatory and natural environment. The airline industry is one of eccentric industry that is impacted by several factors externally. According to Whittington et al., (2020) external environment is made of uncontrollable factors that have impact on the organisation’s decision making and its performance. Regulatory environment –are govern by legislation to promote economic environment and direct responsible help organisation behaviour in business environment. SAA is affected by environmental regulation on the c...